How to Apply Your Skincare Products In The Right Order

With the health and beauty industry heavily marketed toward women, it should come as no surprise that most men are not as informed on how to apply skincare products properly. To be honest, women can be just as clueless, but guidance for women's cosmetic products is abundant, with tutorials for women's skincare products even trending on Youtube. Don't fret, men, I see you, and I've got you covered, as covered as when your mother would lather up your back with SPF30 on a hot summer's day to protect your skin from sun-burn.

With your face staring at you through the mirror, you try to convince yourself, "I got this handled." You've got the top shelf of the bathroom lined up with your daily routine; maybe you know what to do with them, or perhaps you don't. Let's break it down in the simplest way - the order in which you apply your skincare products makes a world of difference. You're either allowing your products to work to their full potential or diminishing your results drastically. Why risk it all after being so invested?

If you're looking to turn back the hands of time or just age gracefully, listen up or take a look at Rob Lowe! He would tell you how important the products you use are and how important a routine is (as long as you’re doing it correctly). “PROFILE” by Rob Lowe was created specifically for men. After all, men’s skin is not the same as women’s. Overall, men have larger pores and oilier skin. Profile's formulas have been thoroughly tested for many years, ensuring the products are packed with the most effective ingredients. There is never a wrong time to start focusing on your skin, and it's never too early to start! Now for the information you came here for - the skincare routine order.

Try to remember this rule: Thinnest to thickest texture. Always work the product into your skin from light to heavy. If you can’t remember the exact steps, at least remember the rule!

If you're starting the day or getting ready to catch some z's, the routine is slightly different. Don't panic because it's still doable, and the same rule still applies. In the morning, we are applying our routine to protect our skin. At night, we are focused on correcting the existing damage and any pesky lines trying to make a home on our face. The steps below would help clarify this:

                                           DAY                           NIGHT

                                  CLEANSER         (1)       CLEANSER

                                  TONER                (2)       TONER

                                  SERUMS             (3)       SERUMS

                                  EYE CREAM       (4)       EYE CREAM

                                  MOISTURIZER   (5)      MOISTURIZER

                                  SPF                      (6)      RETINOL     


If you know each product's purpose, the routine should make more sense. Let's break down the steps:

Step 1: Cleansers

Fingers crossed you're not still using a bar of soap to wash your face thinking it compares to a quality cleanser. The Profile skincare line has developed facial cleansers, face washes and scrubs specifically formulated for men. These formulas have been thoroughly tested for many years to curate products with the most effective natural ingredients. In order to purify the skin, clean your pores, and wash away impurities, it is essential to your overall skin health to use a face wash and a face scrub. Rob Lowe's cleansers make it easy to cleanse and fight the aging process at the same time with their quality ingredients, whether you're using the Action Rehydrating Cleanser or the Revitalize Detoxifying Face Scrub. This step is the same for both A.M. and P.M., and it's the most important one. If you don't start with a clean canvas, don't think you're helping your skin if your pores are clogged with dirt and build-up.

Step 2: Toners

Face toners play a significant role in the process. A toner after cleansing is basically backup to ensure your skin is thoroughly cleansed and primed for the steps that follow. Toners assist in balancing pH levels and maintaining the skin barrier as well as hydrating the skin without stripping it of its natural moisture. This step is always done after cleansing and now you're ready to move on to your serums.

Step 3: Serums

You've probably always wondered what a serum does and where to incorporate it into your routine. Serums are highly concentrated blends of nutrients and antioxidants that really give your skin that extra dose of TLC. Most people skip the serums but think again! Face serums minimize the effects of aging and help diminish the appearance of wrinkles, fine lines, and loss of elasticity. RECHARGE Age Combating Post-shave Serum is a highly advanced anti-aging cream for men that protects the skin and fights against cell-damaging free radicals. Stress less knowing your serum is working to combat the signs of aging.

Step 4: Eye cream

You're a lucky man if your eyes don't show signs of aging and you get a full night's sleep on the daily. The reality of life is that most of us have fine lines, dark circles, and puffiness and it's a hard fight to win as we age. Eye creams work to reduce the appearance of aging eyes and defend against environmental aggressors that aren't working for us but against us. REVIVE Eye Rescue contains a trio of natural ingredients found in the Amazon Rain Forest. It's a must-have if you're constantly looking like you haven't slept in ages during your zoom meetings or gatherings with friends and family. Eye creams should be applied during the morning and the night. Don't skip the cream and cheat your eyes of this benefit. Having an eye cream is worth every penny and trust that your future self will thank you. A little tap goes a long way!

Step 5: Moisturizers

It’s no secret healthy skin needs to be hydrated. We hydrate our bodies with water and our skin with moisturizer. The younger you start moisturizing, the better your chances of slowing down the hands of time and men of all ages should be moisturizing. Rob Lowe's moisturizers were carefully developed to provide the finest ingredients to deliver results you can see to believe. The Defend moisturizer contains SPF that protects the skin from UVA/UVB rays while hydrating and allowing your skin to retain moisture. This moisturizer, created with lipids, vitamins, and nutrients, helps erase the signs of sun damage meanwhile protecting it from future damage. Since it has SPF, only use the Defend moisturizer in the morning as there is no need to use SPF before bed. The LIFT moisturizer reduces the look of fine lines and wrinkles and helps fight the effects of gravity. The lipid blend within the moisturizer diligently moisturizes the skin and reduces the look of those pesky fine lines that come with age.

Step 6: SPF (in the A.M.) RETINOL (in the P.M.)

This step varies depending on the time of day. I'm sure you've heard countless times throughout your life that SPF is so important! Sunscreen protects your face from the outside world and the damage caused by UVA/UVB rays. SPF is a major factor in keeping your skin looking youthful and one of the leading causes of premature aging is sun damage. Soaking up the sun is always enjoyable but don't sunbathe without sunscreen. Regardless of working on your tan, driving around in your car, or even doing errands outdoors, sunscreen in the morning is your final step. Protect your skin! The sun damage that's happened before you're 30 will show on your face when you're 40, so trust the Defend Hydrating Facial Sunscreen to moisturize and protect.

After moisturizing before bed, your last step is retinol. Retinols help speed up cell turnover and are derived from Vitamin A. They promote collagen production and assist with different concerns such as dark spots, acne, scarring and work to brighten skin. If you're not used to using retinol, work it into your routine slowly. Retinol's can cause irritation as they dry out your skin and can cause redness. Retinols come in different strengths, so gradually work your way up if you're a newbie. Start with every other night or every two nights to play it safe until you see how your skin reacts. After a few months you'll be able to see the positive changes in your skin such as texture and appearance.

Now that you’ve learned the steps to applying skincare there’s no excuse. You’ve got the products, now put them to good use.  Remember, always go back to the rule of thumb if your memory starts to fail – thinnest to thickest in texture. PROFILE has what you need to look and feel your best while slowing down the aging process. Now it’s your job to put this knowledge to use!