Lights, Camera, ACTION!

When the spotlights on you, you want your skin to look its best! To be at the top of your game, you need to build a healthy routine. News flash, a cleanser is the foundation of any good skincare routine. Trust us; we're sure you didn't think picking out a face wash was at the top of the skincare checklist.

After you wake up in the morning and finish scrolling on your phone playing catch up, it's time to start the day. The first step in your skincare routine is cleansing. A good cleanser needs to remove all the impurities built up on your skin. As it is, men's skin is 20% more oily than women’s, and men tend to have larger pores.

A good cleanser not only works but leaves your skin feeling soft and smooth but not tight. Profiles ACTION Rehydrating Cleanser is a moisturizing, stimulating, and nourishing first step to looking and feeling your best. Our cleanser is specifically formulated to help give your skin a deep clean removing sweat, dirt, and oils from your pores. It is enriched with vitamins and nutrients that most other cleansers strip away.

It's important to remember that all cleansers aren't one size fits all. You want to use a gentle enough cleanser for daily use, leaving your skin with a radiant complexion. Not only does regular cleansing keep your skin looking bright and healthy, but cleansing also helps anti-aging products and treatments work properly.

To get a better idea of how vital a cleanser is, imagine you stopped cleansing altogether. If you stopped washing your face, your pores would become clogged, and you would be setting yourself up for some serious face irritation and acne. Your skin would look oily and generally appear dirty and greasy on top of the fact it would look significantly aged. The point being: practice proper skin cleansing!

Lastly, it's essential to recognize that properly cleansing your skin prepares it for the skincare products that follow. After cleansing, your skin is prepared to absorb products like your serums and moisturizer. Clean pores allow your products to penetrate into your skin for maximum effectiveness, which is the goal, right? Why would you work so hard on your skincare routine if your skin isn't prepared to absorb your products properly?

When the cameras are rolling and all eyes are on you, you'll feel your best knowing you started the day right and your skin is healthy and radiant. When you look good, you feel good, and the ACTION Rehydrating Cleanser prepares you for just that!